STORRS, Conn. – UConn Athletics has partnered with Madison Reed, the prestige beauty brand that has revolutionized the hair color industry.

Madison Reed's founder and CEO, Amy Errett, is a UConn alumna. Madison Reed is sponsoring the historic Gampel Pavilion and XL Center for the next three years, making the brand the first female-founded, grad-founded brand with court naming rights at UConn.

Drawing from Madison Reed's mission to boldly change the game for women, in their hair color and their lives, the brand released its newest product, the ColorWonder Demi-Permanent Hair Color, and announced its long-term partnership with UConn Athletics and the UConn women's basketball team, as well as Team ColorWonder – a campaign rooted in the power of female college athletes starring Brand Ambassadors and Impact Advisors Paige Bueckers and Azzi Fudd, as well as Ice Brady and Morgan Cheli.

"No matter who you are, where you come from or what you do – from sports to business or cosmetology – women deserve the opportunity to work hard, show up unapologetically and be rewarded for their talents," said Errett. "With the launch of ColorWonder we're shining an overdue light on these incredible female athletes, creating opportunities for them to thrive on and off the court in the same way that is afforded to their male counterparts, and showing that the options are unlimited when you dare to work hard and focus on achieving your goals."

Madison Reed and UConn Athletics have an authentic connection, through Amy Errett's dedication to our institution as a proud alumni and member of The UConn Foundation's Board of Directors," UConn women's basketball head coach Geno Auriemma said. "Welcoming Madison Reed, a female-founded brand by a UConn grad, into our home at Gampel Pavilion and XL Center through court naming rights sends a strong message to our team of athletes, reinforcing that hard work, determination and purpose pays off, on and off the court."

Madison Reed's history of empowering women, from guests to team members, is emblematic of the entrepreneurial development and mentorship opportunities that make Team ColorWonder's NIL partnerships unique, which include providing Team ColorWonder with equity stake in the Madison Reed business, opportunities to franchise a Madison Reed Hair Color Bar in the future (if the Brand moves forward with franchising), internships with Madison Reed for class credit at UConn and exposure to Madison Reed's internal and external networks.